Kate McQuillan has run Pet Sitters Ireland with her husband Michael for 14 years. It’s now an award-winning nationwide business, but it wasn’t always that way! In the early days, Kate realised that if they were going to reach the level of success they wanted, she needed to find a way to consistently drive the right pet owners to her website. That’s when she discovered blogging and social media and the rest, as they say, is history! Petsitterireland.com currently receives 1000’s of visits to their site per week and rank first on Google for relevant searches. They also have a total of 60k in their engaged social media audience. And most importantly, all of these lead to regular new enquiries and bookings.
Marketing success like that attracts attention, and Kate started to be invited to talk at marketing events and on podcasts and even to be featured in a book. She wished she’d had someone in the pet world to show her the ropes when she started! And that’s when she knew she had to start PetBusinessOwners.com.
Kate’s been training & coaching Pet Business Owners through her membership for 6 years. She’s also published her 5th Marketing Planner for 2024 packed with done for you marketing posts and ideas.
Kate lives in Ireland with her husband and 2 pointer rescues Joey & Coco, She loves blogging and social media, all things pink and openly confesses to her planner and stationery addiction!
Mastering Online Marketing for Your Pet Business
Saturday, February 24th 2024 – 10:30am – 11:30am
Integrate marketing into your daily routine and discover marketing essentials to grow your business.
Elevate Your Business Presence on Social Media: A Practical Workshop
Sunday, February 25th 2024 – 1:30pm – 3:00pm
What’s working on Facebook and Instagram to elevate your online business presence. Implement what you learned to create quick, on-the-go marketing ideas.