Isabel Alvarez Arata
Isabel Alvarez Arata is a freelance writer and content creator with a focus on business, marketing, and lifestyle. While her passion lies in sharing her knowledge of pets, pet care, and pet-friendly living, Isabel writes for various online and print publications on a wide range of topics.
Fueled by her first encounter with rescue work at 17-years-old, Isabel believes that her purpose lies in helping companion animals live better lives by educating their caregivers. Isabel entered the pet care industry in 2008 when she founded The Wag Pack, Northern Virginia’s premier pet sitting and dog walking company. She has since closed TWP but continues to work tirelessly to promote positive pet care through exercise, enrichment, nutrition, and more as a pet sitting industry advocate.
Isabel was born in Ecuador, raised in Miami, FL, and has lived across the US and in Europe. She currently lives in El Paso, TX with her husband, two young children, and two old dogs.
A self-described gastronome and former hospitality industry professional, Isabel blends her love of life, banter, and adult beverages with her passion for pets in Covered in Pet Hair, a boozy show for pet lovers on Pet Life Radio, YouTube, and all major podcasting platforms.
Topic: Creating Your Dream Pet-Care Business
Friday, February 24th 2023 – 4:15pm – 5:15pm
Do you currently have the pet-care business of your dreams? Better yet, do you even know what your dream pet-care business would look like? In this interactive session, Beth will help walk you through an exercise to get a clearer picture of what the ideal business for you would really look like. Then she’ll explore common challenges pet-care professionals often face and discuss possible solutions that can help you work toward making your dream business a reality.